In order to grow interest in natural sciences among primary and middle school pupils, the Global Health and Education Foundation and Beijing Academy of Science and Technology sponsored the Global Natural History Day, a natural science competition event that has won the support of Beijing Municipal Commission of Science and Technology, Beijing Municipal Commission of Education, and Beijing Association for Science and Technology. On the afternoon of March 4, 2012, the launch ceremony was held at BMNH, and BMNH was charged to carry out the competition together with Beijing Extra-curricular Education Association. Mr. Kenneth Behring, founder and chairman of the Global Health and Education Foundation attended the ceremony.